The Elding team is proud to announce that now a hydrogen car has been added to the car fleet. Last week Icelandic New Energy and Brimborg, Ford retailer in Iceland, announced further steps in demonstrating hydrogen as fuel for transport; hydrogen which is made from water and renewable power from local resources. Ten Ford Focus FCV have now been integrated into the traffic in Reykjavik and Elding rents one of them. These are all used fuel cell vehicles and the goal of this project step is to further test customer acceptance and endurance of the fuel cell technology. For us at Elding, this is one step further towards a more eco-friendly transportation. Elding believes that making optimal use of environmental resources is a key element in tourism development to maintain essential ecological processes and help to conserve natural heritage and biodiversity. Elding’s goal is to operate on sustainability principles, which refer to the environmental, economic, and socio-cultural aspects of tourism development. A part of our environmental work is to use eco-friendlier transportation methods and for the last couple of years we have been participating in a demonstration project testing hydrogen fuelled vehicles and vessels called SMART H2 (Sustainable marine and road transport - hydrogen in Iceland).