Grétar is one of the founders and proud owners of Elding. A visionary with a lifelong passion for boats and the sea, he established the company, along side his children, with a strong commitment to sustainable tourism and Icelandic hospitality.
As a father, grandfather, and great-grandfather, Grétar has always placed family at the heart of the company. His dedication laid the foundation for a business where generations work side by side, preserving values of integrity, respect for nature, and quality service.
In his later years, Grétar continues to serve as Chairman of Elding. While he has always taken an interest in the company’s direction, the day-to-day operations have long been in the capable hands of his children, who carry forward the family legacy with dedication and care.
