Responsible Tourism

In 2020, Elding became the first Icelandic company to be certified by the World Cetacean Alliance (WCA), setting a global standard for responsible whale watching. This international recognition guarantees ethical practices, expert guiding, and exceptional wildlife experiences. As part of the world’s largest network of whale and dolphin tourism professionals, we’re proud to lead the way in sustainable marine tourism.

At Elding, whale watching supports vital marine research aimed at understanding and protecting ocean life. Using photo-identification techniques, we track individual whales through dorsal fins and fluke patterns, gaining insights into migration, social behaviour, and population trends. Every tour contributes to our growing database - helping preserve Iceland’s marine environment for future generations.

Your travel choices matter - and small actions can make a big difference for the environment. Elding provides simple, practical tips to help minimise your footprint while on tour, from proper waste disposal to mindful resource use. Join our mission for a greener future and help us improve by sharing your feedback on sustainable travel practices.

From 2007 to 2010, Elding participated in the SMART-H2 project, exploring the potential of hydrogen as a sustainable marine fuel in Iceland. As part of the project, we installed a hydrogen-powered Auxiliary Power Unit aboard one of our boats to reduce engine noise near whales and test hydrogen performance in harsh marine conditions. Though the project has concluded, it continues to inspire our pursuit of cleaner energy solutions for the future.

The Blue Flag is an internationally recognised eco-label awarded to beaches, marinas, and sustainable boating tourism operators. It promotes responsible tourism and environmental excellence in both freshwater and marine environments. As a Blue Flag operator, Elding meets strict criteria for water quality, safety, environmental education, and sustainable management - ensuring high standards for both nature and visitors.

Elding’s journey with EarthCheck reflects our long term commitment to environmental sustainability and responsible tourism. Starting with Silver in 2008, advancing to Gold in 2013, and achieving Platinum in 2018, we’re proud to lead by example in eco-conscious marine tourism. Learn how our certified practices protect nature while delivering unforgettable, sustainable experiences in Iceland.

Elding offers eco-friendly and educational whale watching tours from Reykjavík and Akureyri, designed to inspire care for the ocean and its inhabitants. Passengers observe whales in their natural habitat while learning about marine life, conservation, and responsible tourism. Our commitment to sustainability makes us a top choice for those seeking ethical and meaningful wildlife experiences in Iceland.